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Red, Rural and Raging: What's attracting Dabur, Marico to the cooling oil category

Last month, the two FMCG giants forayed into the ‘Thanda Thanda Cool Cool’ category. We spoke to brands to decode their strategy, ad route and more. ....

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Maricos Red King Cooling Oil Disrupts the Category with Power Tube Technology

NewsVoir, Mumbai, June 6 Following its successful launch in the Bangladesh market in 2021, Marico introduced Red King Cooling Oil with Power Tube to the Indian market, earlier this year. ....

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Marico's Red King Cooling Oil Disrupts the Category with Power Tube Technology

(This story has not been edited by THE WEEK and is auto-generated from a PTI ....

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Marico's Red King Cooling Oil disrupts the category with Power Tube Technology

Following its successful launch in the Bangladesh market in 2021, Marico introduced Red King Cooling Oil with Power Tube to the Indian market, earlier this year. ....

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