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King Of The Hammers More Than Just A Competition As It Helps Improve Ford Product

Every time an SUV gets out in Johnson Valley, it is shaken, rattled, and rolled until something happens or it doesn't. The engineering/development guys would just as soon as nothing broke, but if it does, it's okay too because the Johnson Valley is Ford's Bronco proving ground. It is also home of the King of the Hammers Competition in which the Ford Bronco scored a 1-2-3 win in the stock class. ....

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King Of The Hammers Helps Ford Ensure That Its Off-Road Vehicles Improve

From the early days of racing, Ford has used racing to improve its products. Brakes, for instance, are advanced by huge leaps thanks to racing through shoes and drums to discs. Tire tech, too, developed thanks to racing and events like the King of the Hammers where Ford pushes and refines products like the Bronco. ....

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