From the early days of racing, Ford has used racing to improve its products. Brakes, for instance, are advanced by huge leaps thanks to racing through shoes and drums to discs. Tire tech, too, developed thanks to racing and events like the King of the Hammers where Ford pushes and refines products like the Bronco.
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In 2019 and 2020, Ford's Bronco-R ran in the tough Baja 1000. The lessons learned in this backcountry off-road race were well-learned as Ford Performance took them and applied them to a new generation of off-road racing Broncos. Those lessons were learned quite well as Ford took three podiums in this past weekend's King of the Hammers off-road race.