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Pratap Bose Parts Ways With Tata, Martin Ulharik to Take Over


Pratap Bose Parts Ways With Tata, Martin Ulharik to Take Over
Pratap Bose, a quasi brand ambassador for Tata Motors has quit
We still can’t believe we have heard “the Humanity Line…” said in that unmistakable manner for the last time already. Because, it turns out the man that lived, breathed design and what it meant for Tata has decided to part ways. Over the last 15 years, Pratap Bose has transformed and tied together Tata’s portfolio of hatchbacks, sedans, SUV, and even CVs together into one family using the sturdy but supple rope made of good design.
Having interned at Tata Motors while studying at the National Institute of Design, Ahmedabad, Pratap always wanted to return to the Indian automaker. After joining Tata Motors in 2006, Pratap set about turning his dreams into a welcome reality for Indian car buyers. However, now he has chosen to part ways with the company. It is not known where Pratap is headed next.  ....

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