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Global publisher Scholastic Asia taps Mayani to extend aid, supports community library for Baseco

The world’s largest children books publisher Scholastic Asia has launched Project Aklat at Pangarap with agriculture marketplace Mayani to provide relief assistance and push community literary among the children of 196 indigent families affected by a massive fire breakout in Barangay 649, Baseco. Core to the initiative is utilizing Mayani’s… ....

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Out-of-home advertising rides on Asian pop stars

Published February 28, 2021, 8:00 AM
The out-of-home (OOH) advertising platform, which was among the hardest hit sectors during the height of pandemic, expects to start to recover this year with new trends emerging and brands riding on the popularity of celebrities, particularly Asian or K-Pop stars.
Raoul Buencuchillo, president of one of the country’s leading OOH firm HDI Admix.
“The entire industry of out of home media was really badly hit last year, but the start of 2021 looks very encouraging for us. We are starting to get brands who paused their advertising efforts go on board again, and we are also seeing growth with interests coming from small and medium enterprises as well,” said Raoul Buencuchillo, president of one of the country’s leading OOH firm HDI Admix. ....

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