Published February 28, 2021, 8:00 AM
The out-of-home (OOH) advertising platform, which was among the hardest hit sectors during the height of pandemic, expects to start to recover this year with new trends emerging and brands riding on the popularity of celebrities, particularly Asian or K-Pop stars.
Raoul Buencuchillo, president of one of the country’s leading OOH firm HDI Admix.
“The entire industry of out of home media was really badly hit last year, but the start of 2021 looks very encouraging for us. We are starting to get brands who paused their advertising efforts go on board again, and we are also seeing growth with interests coming from small and medium enterprises as well,” said Raoul Buencuchillo, president of one of the country’s leading OOH firm HDI Admix.