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Social media monitoring shows the value of big names speaking out for press freedom.
| May 6, 2021
An analysis of social media conversations on World Press Freedom Day showed United Nations Secretary-General António Guterres was the biggest influencer, with his call to governments to support a free, independent and diverse media seen by over 3 million people.
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Among news brands, The Washington Post, Forbes and AP had most impact on social media.
The Social Media Insights Lab at the University of South Carolina, US, studied the global conversation, where much attention focused on Myanmar and detained journalists. World Press Freedom Day was mentioned more than 350,000 times on social media.