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Transcripts For BLOOMBERG In The Loop With Betty Liu 20140715

27 billion. We wake up again to another big m a. It is final. These talks between reynolds and we hear the price is 27 billion. Just under 69, but where they are trading now. We should see them spike. At the open, it is about consolidation, in an industry with a state of decline. Newport combined to try to compete. World marlboro this is about trying to consolidate to compete. A huge market share. What about regulatory concerns . This raises a lot of question marks. What they are doing to try to allay regulators concerns is they are selling off assets, as we expect them to do. England, a company will try to buy another menthol business. Americans are smoking less and less and menthol sales are surprisingly resilient. Selling to appease regulators. What is interesting is theyre we know thef ceo of reynolds. She smokes ecigarettes. A lot of people thought this would play on the future of ecigarettes but they will sell off. The bet on ecigarettes, then, where do they all fit here . A good ....

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