Viacom18’s advertising-led video-on-demand platform, Voot today announces a content partnership with on-demand streaming platform Ullu. As a part of the partnership, Voot will now be home to 100 shows from the Ullu library for the audiences to binge on. Voot’s content partnership with Ullu is in line with the platform’s efforts to strengthen its offering with universally appealing, fresh, entertaining, and engaging content.
Mumbai: Viacom18 and Voot have announced a content partnership with on-demand streaming platform Ullu. As part of the partnership, Voot will showcase 100 titles from the Ullu library starting from 14 January. As a part of the three-year digital exclusive deal, Voot will get access to popular original shows from the Ullu library across thriller, crime, horror, and comedy genres