Inside Trenery s data-driven rebranding process ragtrader.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ragtrader.com.au Daily Mail and Mail on Sunday newspapers.
Country Road Group and Myer sign major agreement ragtrader.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ragtrader.com.au Daily Mail and Mail on Sunday newspapers.
Western Australia woman Michelle Hepworth has been overseeing the multi-million dollar company for the last six months after former boss Raju Vuppalapati resigned from the role.
The new look comes from fresh creative direction which, according to the business, celebrates the brand through a new lens, with a visual aesthetic that is more specific, relevant and artistically-focused.
The core campaign introduces considered styling and puts the simplicity of the R.M. Williams designs front and centre. The modern direction also looks to wider inclusivity across both range and talent, designed for a broader demographic, letting the fundamentals and quality of the brand play hero, R.M. Williams added in a statement. Key footwear styles are given breathing space, accentuating the confident quality of the classics across both the men’s and women’s portfolios.