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Country Road Group names R M Williams Raju Vuppalapati as new CEO

Country Road Group names R.M. Williams Raju Vuppalapati as new CEO By Imogen Bailey | 30 April 2021 R.M. Williams CEO Raju Vuppalapati has been appointed by Woolworths Holdings (South Africa) as the new CEO of Country Road Group (CRG).  The long-serving CEO is widely credited for the successful brand repositioning and subsequent growth of the R.M. Williams business in his seven-year tenure.  CRG, which comprises brands Country Road, Mimco, Witchery, Trenery and Politix, is set to benefit from Vuppalapati s leadership, as it rebuilds after suffering blows during COVID lockdowns - especially in Victoria.  For the first half of FY21 Woolworths Holdings reported that CRG sales over the half declined by 5.2% and by 2.4% in comparable stores. 

Country Road hires RM Williams boss

Country Road hires RM Williams boss Fresh from rebooting RM Williams, Raju Vuppalapati is now set to take the helm at another iconic Aussie label. Business by ELI GREENBLAT Premium Content Subscriber only South Africa s Woolworths Holdings, which owns the David Jones department store and Country Road Group, has poached the boss of iconic Australian outback clothing retailer RM Williams to be the new chief executive of its Country Road stable of brands. Raju Vuppalapati will swap boots and Akubras for blouses and leather mini dresses as he takes on Country Road as well as its other portfolio stores Politix, Mimco, Trenery and Witchery from July 1.

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