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February 15 2021, 10:58 am | BY Ricki Green | No Comments
Icon Agency has launched a national awareness and education initiative aiming to lift the lid on the hidden tragedy of stillbirth.
 
Still Six Lives is funded by the Federal Government and delivered by a consortium of established Australian organisations with a focus on pregnancy loss: Red Nose, including SANDS (Stillbirth and Newborn Death Support), Stillbirth Foundation and Stillbirth Centre of Research Excellence. It is part of a larger 10-year national action plan to tackle the rate of stillbirth across Australia.
Still Six Lives has been developed to help reduce the risk of stillbirths through education around three proven behaviour tactics. It’s hoped the campaign will work to dispel the sense of shame that surrounds stillbirth and break down social barriers that prevent parents of stillborn children receiving the love and support they need. ....

Matt White , Devon Roberts , Thomas Hyland , Jasmine Gaynor , Marcus Cropp , Fiona Miller Nwoke , Eiman Osman , Alex Smith , Hazel Tiernan , Ed Bechervaise , Keren Ludski , Marc Walker , Nana Derkyi , Alex Wadelton , Prue Hunter , Craig Macintyre , Carl Clasio , Vanna Nguyen , Rajiv Panchal , Valentina Griesheimer , Jackie Mead , Sam Cairns , Kim Elliott , Rebecca Peck , Mark Oriondo , Still Six Lives Consortium Team ,