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We want to curate work that acts as a case study, says Rahul Tekwani, Founder and Managing Partner of Branding Edge Strategic


We want to curate work that acts as a case study, says Rahul Tekwani, Founder and Managing Partner of Branding Edge Strategic Communication
In a conversation with BestMediaInfo.com, Tekwani said the agency offers tailor-made strategic advice that drives business and sets the brand apart. Its core lies in calculated planning and data, coupled with engaging content and strategic counsel to help clients navigate a complex ecosystem of brand-building
Rahul Tekwani
It’s been two months of the launch of Branding Edge Strategic Communication, a venture by Rahul Tekwani that provides 360-degree strategic solutions from advertising to digital to PR, financial communication, and influencer marketing, all under one roof. ....

Rahul Tekwani , Bestmediainfo Bureau , Group Brand , Mishra Mumbai , Branding Edge Strategic , Managing Partner Tekwani , Group Brand Manager , Enormous Brands , Branding Edge , Branding Edge Strategic Communication , ராகுல் டெக்வானி , குழு பிராண்ட் , மிஸ்ரா மும்பை , பிராண்டிங் விளிம்பு மூலோபாய , நிர்வகித்தல் கூட்டாளர் டெக்வானி , குழு பிராண்ட் மேலாளர் , பிராண்டிங் விளிம்பு , பிராண்டிங் விளிம்பு மூலோபாய தொடர்பு ,

#Throwback2020: How marketers didn't let a good crisis go to waste


Despite the pandemic, new entrants have lined up in the marketing and advertising block.
22 Dec, 2020 - 08:47 AM IST     |     By Mansi Sharma     
NEW DELHI:
While battling the great recession in 2008, then chief of staff in POTUS Barack Obama’s office Rahm Emanuel had famously stated, “You never want a serious crisis to go to waste. I mean, it’s an opportunity to do things that you think you could not do before.” Emanuel was possibly inspired by Sir Winston Churchill, who’s believed to have said something along those lines in the mid-1940s, when the world was engulfed in the second World War. The thought became an anchor for a number of entrepreneurs in the Indian advertising and marketing industry too,  as they navigated a world turned upside down by the Covid2019 pandemic. The result – we witnessed a number of new agencies and specialist arms popping up throughout the year.  ....

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