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Newly-elected President and Chairman of Council, National Institute of Marketing of Nigeria (NIMN), Mr. Idorenyen Enang, has pledged to improve collaboration between the institute and marketing professionals in the nation’s academia, so as to further reposition and enhance the quality of marketing practitioners in the country. Enang made the call even as experts have suggested that there were huge opportunities for businesses which have suffered adverse effects of the Covid-19 pandemic to turn around their fortunes with the support of marketing practitioners. Speaking in Lagos weekend after being sworn in as the Institute’s new president and chairman of council, he explained that one of the priorities of his administration would be to fully engage marketing professionals in the academia and ensure they contribute more to the capacity development programme of the institute. ....