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NMA 2023: Why AI remains tool, and not threat to marketers —Expert

A marketing Communications expert and former Chairman Zenith Bank, Sir Steve Omojafor, has charged marketing practitioners to see Artificial Intelligence  ....

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Marketers should be creative, adaptive to survive economic turbulence —Agenmonmen, former president, NIMN

In this interview with AKIN ADEWAKUN, the immediate past president, National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen, bares his mind on ....

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