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'Duolingo on Ice' was just an April Fools' joke. But here's how the brand made it feel real | Advertising

Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.

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United States , Jason Woliner , Michaela Kron , Washington Post , High School Musical , Rockefeller Center , Radke Films , Bloom Post , April Fool , April Fool Day , Fool Day , Borat Subsequent Moviefilm , Annes Lions , The Work , Viral Marketing , Marketing Strategy ,

'Duolingo on Ice' was just an April Fools' joke. But here's how the brand made it feel real

'Duolingo on Ice' was just an April Fools' joke. But here's how the brand made it feel real
prweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweek.com Daily Mail and Mail on Sunday newspapers.

United States , Jason Woliner , Michaela Kron , Agency Partners , High School Musical , Washington Post , Rockefeller Center , Radke Films , Bloom Post , April Fool , April Fool Day , Fool Day , Borat Subsequent Moviefilm ,

Duolingo spoofs Disney on Ice in April Fools' campaign

Duolingo spoofs Disney on Ice in April Fools' campaign
prweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweek.com Daily Mail and Mail on Sunday newspapers.

Dua Lipa , Jason Woliner , Seatgeek Facebook , Kathryn Burns , April Fool , Golden Globe , Radke Films , Duolingo On Ice ,

Betting Offshore Isn't the Safe Bet in British Colombia Lottery Spot

Little Black Book, One Twenty Three West campaign promotes its safe and secure gambling site ....

United Kingdom , Michael Clowater , Rob Sweetman , Clay Dube , Betting Offshore Isn T , Safe Bet , British Colombia Lottery , Twenty Three West , Offshore Gaming , Radke Films , Betting Offshore Isnt The Safe Bet In British Colombia Lottery Spot , One Twenty Three West , Uot Gambling Quot , Uot Sports And Leisure Quot , Uot Comedy Quot , Uot People Quot ,