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Duolingo on Ice was just an April Fools joke But here s how the brand made it feel real | Advertising

Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.

United statesJason wolinerMichaela kronWashington postHigh school musicalRockefeller centerRadke filmsBloom postApril foolApril fool dayFool dayBorat subsequent moviefilmAnnes lionsThe workViral marketingMarketing strategy

Duolingo on Ice was just an April Fools joke But here s how the brand made it feel real

Duolingo on Ice was just an April Fools joke But here s how the brand made it feel real
prweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweek.com Daily Mail and Mail on Sunday newspapers.

United statesJason wolinerMichaela kronAgency partnersHigh school musicalWashington postRockefeller centerRadke filmsBloom postApril foolApril fool dayFool dayBorat subsequent moviefilm

How 5 Trendsetters Are Transforming Data-Driven Customer Experiences

Meet the five individuals using AI and Twilio's platform to revolutionize data-driven marketing and customer experiences.

Brad greeneCorey eganAlexandra dimitriuMichaela kronCamping worldMichaela kron hagsTudios enterprise

Duolingo plays on evil mascot meme in April Fool s campaign

Duo the owl is known to be nefarious, and this year he is kidnapping people for not finishing their language lessons.

Michaela kronPeter francis menchettiApril foolApril fools