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Our long day’s journey into night has finally brought us to the DECEMBER survey. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the magical elves from XTRENDS – are here with visions of sugar plums and the stench of pine needles. This is the book that upends everything. Every single stinkin’ market will have at least one station that sold its soul to the evil BURL IVES (Fun aside, if it wasn’t for holiday music, would anyone still know who that guy . ....
The purpose of today’s TED talk is to parse the results of the so-called NOVEMBER survey. A curious thing about that. This book actually began on OCTOBER 13th (it did end on NOVEMBER 9th). That means the first three weeks (or so) of the survey were normal radio stuff. However, once Week 4 rolled around, we had the dreaded return of BURL IVES and his minions. Was this enough to gum up the works? Rest assured, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the elves . ....
We have reached a milestone. As The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cooperation with the math mavens from XTRENDS – prepare to deliver yet another scintillating foray into the ratings universe, the SEPTEMBER survey marks the tenth anniversary of this here missive. That’s a decade worth of smarm, snark, and sarcasm. So, as an added feature to this month’s column, we will fondly look back at what was happening then in the markets we examine. This . ....
We’re here to discuss the ratings fortunes that befell radio during the survey affectionately known as AUGUST. We should be clear, however, that this book’s title is only half correct. The time period in question commenced on 7/21 and reached its denouement on 8/17. There were no major holidays to foul people’s plans, but it was the last gasp of freedom for many prior to the beginning of the school year. The Ratings experts from RESEARCH DIRECTOR, INC. – along . ....
Every 28 days as we prepare this here series of missives, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our cohorts from XTRENDS – always look for an angle. Sometimes these spawn furiously from our id. Other times we trust in GOOGLE. So, when we typed in “APRIL is … ” the first suggestion was “ … the cruelest month.” That made little sense as APRIL has never been known to be menacing or spiteful in any way. It’s a month . ....