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Spice Girl Mel B and Strictly Come Dancing’s Oti Mabuse share their stories of empowerment as part of the ‘My Story Matters’ campaign
Wunderman Thompson’s new campaign for Avon, My Story Matters, invites Avon representatives and customers from all over the world to share stories of the ways in which the brand has made a difference to their lives.
Thousands of women and men have already contributed to the campaign’s My Story Matters gallery, which celebrates stories of strength, grit and determination, from extraordinary triumphs to everyday wins.
Contributors come from all over the world, allowing women to connect and share their experiences in a safe space ahead of International Women’s Day. To celebrate every story shared, the Avon Foundation will also donate $1 to charities that support women to help create a better world for women. ....

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