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Vitamin Brand Blasts Into the Gaming World with the 'Redoxon Defense Squad'

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MullenLowe SSP3 helps the Bayer brand bring protection from the real world into virtual space
For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. The brand launched the Redoxon Defense Squad which united some of the best Free Fire players in the world to improve the defenses of gamers in a number of live-streamed events in Latin America.
Gamers on Free Fire, the ultimate shooter survival game on mobile, nominated their friends for the chance to play alongside World Free Fire Champion, @NobruTV, and the most famous gamer in LATAM @TheDonato, as well as leading LATAM gamers, @CerolZera, @ElChino RB, @Adonis TH, and @Machistream who helped players stay in the game for longer. The event marked a milestone for the gaming commun ....

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TENA Fights to End the 'Age of Despair' for Women Across the Middle East

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#DespairNoMore is the new campaign by AMV BBDO and Impact BBDO aimed at destigmatising ageing and incontinence
TENA, the worldwide leader in incontinence products, has launched a campaign in the Middle East to challenge the misconception that menopause marks the onset of an ‘Age of Despair’ – the name for ‘menopause’ in Arabic –and raise confidence in women aged 45+.
In response to this year’s International Women’s Day theme, #ChooseToChallenge, the new campaign created by AMV and Impact BBDO calls on Arab women to challenge the ‘Age of Despair’ and replace ‘despair’ with their own words which truly reflect this stage of a woman’s life. ....

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VIA Named Creative Partner for Period Solutions Provider Flex

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First campaign is expected to air at the end of April 2021
VIA, Portland, Maine-based full service advertising agency has been named a new creative partner for Flex, a period solutions provider. Their key products include: Flex Disc (Menstrual Disc), and Flex Cup (Menstrual Cup). VIA will help Flex establish their personality in the world and dispel stigma and awkwardness around periods by creating reliability through humor. This will be Flex’s first ever mass awareness campaign and the most media dollars they have spent to-date. The first campaign is expected to air at the end of April 2021. Additionally, VIA won this new piece of business through a competitive pitch. ....

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Shared Experience is Key to Women's Resilience Finds Study in Avon and Wunderman Thompson Campaign

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Spice Girl Mel B and Strictly Come Dancing’s Oti Mabuse share their stories of empowerment as part of the ‘My Story Matters’ campaign
Wunderman Thompson’s new campaign for Avon, My Story Matters, invites Avon representatives and customers from all over the world to share stories of the ways in which the brand has made a difference to their lives.
Thousands of women and men have already contributed to the campaign’s My Story Matters gallery, which celebrates stories of strength, grit and determination, from extraordinary triumphs to everyday wins.
Contributors come from all over the world, allowing women to connect and share their experiences in a safe space ahead of International Women’s Day. To celebrate every story shared, the Avon Foundation will also donate $1 to charities that support women to help create a better world for women. ....

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Libresse's #painstories Campaign Wants to Close the "Gender Pain Gap"

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AMV BBDO and Ketchum’s latest activations for the feminine health brand, the Pain Dictionary and Pain Museum, highlight the reality of endometriosis and support earlier diagnosis
Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, launches its latest taboo-busting activation, #painstories, exploring the true extent of the pain women endure and inviting them to share their stories. #Painstories has been created to tackle the gender pain gap one story at a time and offer a new way to express and articulate pain, with a focus on endometriosis, via a newly launched Pain Dictionary. The launch will also see the world’s first Pain Museum created to educate and engage society on the extent to which this pain is overlooked, underfunded and often ignored. It shows how working together we can help close the gender pain gap once and for all. ....

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