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Campaign celebrates the seemingly small, but very meaningful things New Zealanders do every day to feed the love
Wattie’s new brand campaign, launching this week via FCB New Zealand, invites Kiwis to “feed the love” using their iconic products to deliver the message.
Says Leisa Wall, ECD, FCB: “It’s a celebration of the little moments. We break bread with those we care about most and in that simple gesture, we say a lot. We might not literally speak the words ‘I care about you’, but we don’t have to. That moment and the offering of food says it all.”
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FCB NZ s critical campaign comes off the back of communications highlighting the fact that a house fire becomes un-survivable in less than three minutes
This week sees the launch of Fire & Emergency NZ’s ‘Escape Week,’ in partnership with FCB New Zealand. Escape Week encourages New Zealanders to understand the very real risk of house fires and to create a plan for every member of the household to escape safely, in the event of fire.
Communications highlighting the fact that a house fire becomes un-survivable in less than three minutes drive people to
Fire & Emergency’s Escape Planning Tool. The step by step process points out potential blind spots in helping people to prepare their own life saving escape plan.