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Meet the team behind Fevicol s sticky Friendship Day campaign Share Via: The team didn t sleep for a week and to coordinate with over 100 brands to bring the campaign to life. While most brands were busy brainstorming with their creative teams for Friendship Day creatives â Schbang was no different. The Schbang team put together a digital activation campaign for Fevicol for Friendship Day. The campaign focused on Fevicolâs âMazboot Jodâ proposition and worked collaboratively with other brands to get the message across. The campaign saw Fevicol commenting on other brandsâ posts from the official account and the respective brands pinning the comments. This was seen as a way of creating a sticky friendship, a la witty copywriting, thanks to the Schbang team, who spent many sleepless nights to bring the campaign to life. ....
Meet the team behind Fevicolâs stickily viral Cristiano Ronaldo post Share Via: From over 100 WhatsApp messages per minute to pushing for a Hindi copy, Schbang had quite the social media brainstorming. âDonât directly jump to the idea⦠Whatâs the story and what all different angles can we takeâ¦â remarks Puru Agarwal, creative lead of full-service agency Schbang on the brainstorming for its now-viral Fevicol post on the Cristiano Ronaldo and Coca-Cola saga. The Portuguese football team s captain moved a couple of the beverage s bottles off the desk before he sat down for a press conference. He then went on to hold up a bottle of water and mouthed the word âaguaâ, which is Portuguese for water. ....