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Best Media Info: Ogilvy took stock of brands that had purpose and rural consumers in their DNA and reached out to clients with ideas in direct response to the direction received from the Rural Olympics management| Advertising News ....
Meet the team behind Fevicol s sticky Friendship Day campaign Share Via: The team didn t sleep for a week and to coordinate with over 100 brands to bring the campaign to life. While most brands were busy brainstorming with their creative teams for Friendship Day creatives â Schbang was no different. The Schbang team put together a digital activation campaign for Fevicol for Friendship Day. The campaign focused on Fevicolâs âMazboot Jodâ proposition and worked collaboratively with other brands to get the message across. The campaign saw Fevicol commenting on other brandsâ posts from the official account and the respective brands pinning the comments. This was seen as a way of creating a sticky friendship, a la witty copywriting, thanks to the Schbang team, who spent many sleepless nights to bring the campaign to life. ....
Fevicol leverages pinned comments to make messages of friendship 'stick' afaqs.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from afaqs.com Daily Mail and Mail on Sunday newspapers.