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Is there a case for moving away from purpose-led marketing? | Analysis

SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?

Porter Novelli s Global Purpose & Impact Practice Lead, Sandy Skees, Recognized Among PRWeek s 2023 Women of Distinction

NORTHAMPTON, MA / ACCESSWIRE / June 1, 2023 / PRWeek, a leading source of news and insights for the public relations industry, recognized Sandy Skees, EVP, Global Purpose and Impact Practice Lead at Porter

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