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Every year, some time between late January and early February, an estimated 2 billion people across the globe, many of them in East and Southeast Asia, celebrate the Lunar New Year.
To celebrate this important event in China and in other Asian countries, Dior has entrusted Pure Trade with the creation of a specially designed set of boxes and envelopes. The box soberly combines the codes of the House of Dior and those traditionally associated with this time of year.
At the Paris Packaging Week, 17 & 18 January 2024, the company specializing in high-end secondary and promotional packaging for the beauty industry, will showcase its spa offering in addition to its primary and secondary packaging solutions.
Over the past 5 years, Pure Trade has anticipated the strong growth of the spa market, offering a large assortment of towels, foutas, bathrobes, slippers, spa linens and complementary accessories made of terrycloth from fair trade certified cotton. ....
Personalization remains at centre stage for Burberry Beauty when it comes to customer relationship!
The brand thus called on Pure Trade to design a cardboard box covered with FSC paper and containing 180 letters in imitation tortoiseshell acetate, matching the perfume bottle caps, made of real scales, and 90 golden metal fixing rings. These charms are intended to improve the user experience, by personalizing customers’ bags, in store, with their initials.
The Paris-headquartered company, which specializes in the design of high-end secondary packaging, luggage items, promotional accessories, and textile items, is seeking to at accelerate its development in the primary packaging market, intended to beauty.
To be sure to provide in this area a level of excellence identical to its other projects, Pure Trade has just appointed Dino Chan as Senior Manager of Product Compliance.
Chan joins the Pure Trade Asia team led by Mona Lee with the mission. ....
Recycled PET (RPET) is one of Pure Trade’s spearheads for producing quality packaging, gifts and textile items for beauty brands. In the company’s material library, which is accessible in Paris to its customers, RPET presents extremely varied and unique textures such as weaving, velvets, terrycloth, jacquard, etc. A variety that can be found in the company’s latest creations for Givenchy and Lancôme.
For Givenchy’s new GWP collection, Pure Trade has woven a 100% RPET jacquard, in grey tones,. ....