Personalization remains at centre stage for Burberry Beauty when it comes to customer relationship!
The brand thus called on Pure Trade to design a cardboard box covered with FSC paper and containing 180 letters in imitation tortoiseshell acetate, matching the perfume bottle caps, made of real scales, and 90 golden metal fixing rings. These charms are intended to improve the user experience, by personalizing customers’ bags, in store, with their initials.
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Check out this round up of our biggest stories on makeup this year, featuring advancements from brands such as Shiseido, L’Oréal, Hourglass, Kosé, and more.