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Magnite closes US$1.14 bn SpotX acquisition
May 3, 2021 10:48
Global sell-side advertising platform Magnite has closed its acquisition of SpotX from RTL Group for US$1.14 billion.
The announcement:
Magnite (Nasdaq: MGNI) today closed its previously-announced acquisition of SpotX from RTL Group, creating the largest independent CTV and video advertising platform, and reinforcing the company’s capabilities as linear TV budgets increasingly shift to digital.
Buyers and sellers have long wanted a scaled, independent alternative to the giants that currently dominate the CTV marketplace. The combination of Magnite and SpotX makes this a reality, and better positions the company to help its clients grow their businesses across CTV and all other formats including video, display, and audio. ....

Jill Steinhauser , Dan Callahan , Scott Keslar , Mike Shehan , Michael Barrett , Louqman Parampath , Tim Sims , E Networks , Procter Gamble Company , Vice President , Product Management , Senior Vice President , Data Strategy , Sales Innovation , Purchasing Senior Manager , Global Programmatic , Chief Revenue Officer , டான் கல்லஹன் , மைக் ஷெஹான் , மைக்கேல் பாரெட் , நேரம் சிம்ஸ் , ஏ நெட்வொர்க்குகள் , ப்ராக்‌டர் சூதாட்டம் நிறுவனம் , துணை ப்ரெஸிடெஂட் , ப்ராடக்ட் மேலாண்மை , மூத்தவர் துணை ப்ரெஸிடெஂட் ,