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Branded content a powerful tool in purchase decision-making for Aussies, News Corp reports mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
BBC snags top spots in latest brand sentiment research Prolific North prolificnorth.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prolificnorth.co.uk Daily Mail and Mail on Sunday newspapers.
Consumer attention in June is set on the big screen as cinemas reopen prolificnorth.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prolificnorth.co.uk Daily Mail and Mail on Sunday newspapers.
TVB Statement on Advertising to Mother’s Day Shoppers NEW YORK, May 04, 2021 (GLOBE NEWSWIRE) TVB, the not-for-profit trade association representing America’s local broadcast TV industry, released the following statement about reaching Mother’s Day shoppers with advertising for holiday products and services. Based on an analysis of GfK’s Purchase Funnel study and Mother’s Day shopping trends reported by the National Retail Federation (NRF), TVB’s Chief Research Officer, Hadassa Gerber, shared the following: “According to the NRF, Mother’s Day 2021 spending will be the highest it has been in years. What is the best way to reach these Mother’s Day shoppers? The GfK 2021 Purchase Funnel study indicates TV advertising is the biggest media influencer,” said Hadassa Gerber, Chief Research Officer, TVB. “GfK’s study reveals shoppers, acclimated during the pandemic to making more purchases online, are heavily influenced by TV ads. At a time when the exten ....