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The data renaissance! How advertisers and martech companies are gearing up for first-party data?

The data renaissance! How advertisers and martech companies are gearing up for first-party data?
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

Aman Gupta , Vanda Ferrao , Tejinder Gill , Dan Taylor , Bhavik Mehta , Thinkin Birds Communications , Google Chrome , Samsung Internet , Trade Desk , Privacy Sandbox , Thinkin Birds , Google Ads , Publisher Provided , Google Display Ads , Global Ads ,

Google Shares Results From its Latest Post-Cookie Tracking Experiments

Social Media Today ....

Privacy Sandbox , Privacy Sandbox , Publisher Provided , Google Display Ads , Social Media Updates ,

Google: Interest-Based Audience Ads Perform Nearly As Well As Third-Party Cookie Ads

Google has been testing digital ad solutions without third-party cookies and the results seem to be promising. ....

Dan Taylor , Privacy Sandbox , Publisher Provided , Google Display Ads ,

Interest-based advertising showing 'promise' as Google counts down to ending cookies

Results from Google Ads’ experiments. ....

Dan Taylor , News Corp , Privacy Sandbox , Publisher Provided , Nine Entertainment , Google Display Ads ,

Google's Rare Privacy Sandbox Test Highlights More Questions for the Cookieless Future

The results show that some privacy-preserving targeting protocol don’t perform dramatically worse than third-party cookies, though lots of unknowns remain. ....

Robert Webster , Dan Taylor , Google Ads Dan Taylor , Google Privacy Sandbox , Protected Audience , Privacy Sandbox , Google Ads , Markets Authority , Publisher Provided ,