Tapping into Indonesians’ fondness for Japanese culture, the fast food giant not only launched a seasonal menu but also a single into the country’s pop charts.
It was a huge night for Publicis Groupe at the MMA 2022 SMARTIES APAC Awards last week with Publicis Groupe Vietnam winning Best in Show plus six Gold trophies for Heineken Silver’s ‘The eKoin’ campaign. Publicis Groupe Vietnam also emerged as APAC Creative Agency of the Year overall winning two Sil
Shailesh Iyer has joined Wunderman Thompson Singapore as Chief Strategy Officer. With 18 years of experience, Iyer joins the agency with strong leadership credentials, multi-category experience and an integration-driven strategic approach across a multitude of categories and clients.
The world’s favourite cookie OREO has teamed up with K-Pop sensation BLACKPINK in an epic collaboration, created by Publicis Groupe Indonesia for Mondelez.