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Publicis to invest 300 million euros in AI plan over next three years

Publicis, the world's largest advertising group by market value, said on Thursday it will invest 300 million euros ($326.94 million) in artificial intelligence (AI) over the next three years, as part of its new plan to become "the industry's first AI-powered intelligent system". The group said in a film presentation - ahead of it annual results publication in February - that it will invest 100 million euros in 2024 alone, fully funded by "internal efficiencies" and with no dilutive impact on its operating margin. "In terms of strategy, it was important for us to show the financial market that we were starting from a position of strength," said CEO Arthur Sadoun in a press conference, regarding the early figure. ....

Stephanie Hamel , Nick Zieminski , Arthur Sadoun , Arthur Sadoun , Artificial Intelligence , Operating Margin , Film Presentation ,

Publicis Is The New King Of Madison Avenue

In 2023, the French group Publicis cemented its status as most valuable agency holding company in the world. ....

United Kingdom , Hill Holliday , Martin Sorrell , Crispin Porter Bogusky , Group Canada , Publicis Groupe , Sir Martin Sorrell , Adam Eve , Deutsch New York , Arthur Sadoun ,