July 7, 2021
MEMPHIS, Tenn. July 7, 2021 The U.S. Cotton Trust Protocol welcomes new members Levi Strauss & Co, one of the most recognizable denim companies worldwide, and their legacy brands Levi’s®, Dockers®, Denizen® by Levi’s®, and Signature by Levi Strauss & Co.™
More than 90 percent of Levi Strauss & Co’s products are cotton-based. The company has committed to sourcing 100 percent more sustainably grown cotton focusing on decreasing water use, cutting carbon emissions, and reducing fertilizer and pesticide use. This corporate commitment to more sustainable and resilient cotton sourcing is part of a broader internal initiative designed to move the company toward a more sustainable and circular product strategy.
U S Cotton Trust Protocol welcomes Tesco
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U S Cotton Trust Protocol Welcomes Tesco As New Member
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May 4, 2021
MEMPHIS, TENN â April 29, 2021 â The U.S. Cotton Trust Protocol, a new science-based sustainability program that collects robust farm-level data against six key sustainability metrics, is pleased to announce that it is further enhancing the value of its program by delivering unparalleled supply chain transparency through its Protocol Credit Management System (PCMS). Recognizing the growing importance of increased supply chain visibility to brand and retail members, the U.S. Cotton Trust Protocol is joining the TextileGenesis⢠platform as the worldâs first sustainable cotton fiber to offer full transparency across the supply chain on the platform.
âToday, having a holistic view of every step throughout the supply chain is imperative for brands and retailers,â said Dr. Gary Adams, president of the U.S. Cotton Trust Protocol. âWe are proud to announce our collaboration with TextileGenesis to address this need as the Trust Protocol aims to
The US Cotton Trust Protocol is joining the TextileGenesis platform
US Cotton Trust Protocol says its cotton is to become the world s first sustainable cotton fibre to be tracked through the TextileGenesis platform.
TextileGenesis is a supply chain traceability platform for the fashion and textile industry, enabled by blockchain technology. Its Fibercoin traceability technology creates real-time traceability at article level from fibre-to-retail.
In combination with the existing Protocol Platform, developed by Memphis-based technology partner The Seam LLC, the TextileGenesis platform will allow the Protocol Credit Management System (PCMS) to record and verify the movement of US cotton fibre through the entire process by capturing and verifying article-level transactions between the multiple participants along the complete supply chain.