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US Cotton Trust Protocol: setting a new standard for more sustainable cotton

US Cotton Trust Protocol: setting a new standard for more sustainable cotton
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Nudie Jeans confident green focus will boost market position

In terms of our sustainability ambitions and work, last year made it even more clear that sustainability is one of our core pillars, said Joakim Levin, CEO of Nudie Jeans Ethical jean maker Nudie Jeans says it is confident its long-term focus on sustainable services gives it an upper hand in the market post-Covid-19. Nudie Jeans recently published its 2020 Sustainability Report in which it highlighted some of its sustainability achievements in the last year. Ranked as Fair Wear Foundation leaders for the seventh consecutive year Produced 98.6% sustainable products (containing at least 70% sustainable fibres) Reached a new level of product transparency where it showed all tiers of the supply chain in its WI20 collection

U S Cotton Trust Protocol and TextileGenesis™ Announce Collaboration

May 4, 2021 MEMPHIS, TENN — April 29, 2021 — The U.S. Cotton Trust Protocol, a new science-based sustainability program that collects robust farm-level data against six key sustainability metrics, is pleased to announce that it is further enhancing the value of its program by delivering unparalleled supply chain transparency through its Protocol Credit Management System (PCMS). Recognizing the growing importance of increased supply chain visibility to brand and retail members, the U.S. Cotton Trust Protocol is joining the TextileGenesis™ platform as the world’s first sustainable cotton fiber to offer full transparency across the supply chain on the platform. “Today, having a holistic view of every step throughout the supply chain is imperative for brands and retailers,” said Dr. Gary Adams, president of the U.S. Cotton Trust Protocol. “We are proud to announce our collaboration with TextileGenesis to address this need as the Trust Protocol aims to

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