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Cannes Lions Day 3: Dentsu Creative bags second Grand Prix, India scores 10 more Lions

Mumbai: The Indian contingent continued its dominant run on day three of Cannes Lions, doubling its tally of 10 metals across 6 categories in one of its best performances at the event. The latest 10-metal tally includes one Grand Prix, two Gold Lions, five Silver Lions, and two Bronze Lions across Brand Experience & Activation, Creative Business Transformation, Creative ....

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Indian admakers shine with 22 Lions at Cannes 2021


Indian admakers shine with 22 Lions at Cannes 2021
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The Times of India’s ‘Out & Proud’ initiative executed by FCB Ulka for the LGBTQ community won a Bronze Lion in the Sustainable Development Goals category.
At Cannes Lions Festival of Creativity this year Indian agencies got home a total of 22 Lions, virtually. Of the 29,074 pieces of work that entered from 90 countries, India sent 699. These were entries from the past two years as the awards were paused due to the global pandemic in 2020.
FCB Interface’s campaign The Punishing Signal for Mumbai Police received 7 Lions, including a Gold, across categories like Health & Wellness, Outdoor, Brand Experience & Activation and PR. Talking about the campaign’s success, Rohit Ohri, chairman & CEO, FCB Group India, tells ET, “The biggest marketing lesson from ‘The Punishing Signal’ campaign is that when an idea is born out of a human truth and is deeply relevant culturally, ....

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