According to a study by Ujjivan Small Finance Bank, 42% of non-metro customers are interested in premium savings accounts that offer accidental insurance cover of Rs 10 lakhs, while 67% of metro customers are more interested in offers related to shopping and travel.
The financial institution will distribute cigarette box lookalikes with creative designs in high-traffic smoking areas such as corporate offices, malls, and major thoroughfares to prompt consumers to make wiser investment choices in themselves.
Ujjivan SFB launches an innovative campaign on 'World No Tobacco Day' indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.
The fund will make 10-12 investments, with an average allocation of Rs 200-300 crore per investment, targeting sectors such as financial services, consumption, digital and technology, healthcare, and manufacturing.