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An examination of how in-housing affects the relationship between agencies and clients.
I recently had the pleasure of joining an agency-brand fireside chat at the Programmatic Pioneers virtual event. Titled ‘Thinking partnership, not service: How can agencies and brands build collaborative relationships to ensure mutually beneficial and highly successful alliances?’, Andrew Lowdon, director of agency services at ISBA, moderated the event. I was joined on screen by Richard Bettinson, director of media strategy and planning for EMEA at Hilton. These are some of the areas we discussed.
Acceleration of the in-house trend and the role of agencies
The
topic of in-housing has not taken over our conversations with clients. We still