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IPA and ISBA launch Pitch Positive Pledge

More than 70 companies have signed up with the aim of improving pitching outcomes and staff mental wellbeing. ....

United Kingdom , Bartle Bogle Hegarty , Wunderman Thompson , Alain Duvaud , Duncan Wood , Julian Douglas , Andrew Lowdon , Campaign Against Living Miserably , Building Society , Nationwide Building Society , Pitch Positive Pledge ,

Is pitching broken? Why it needs reform

In a three-part deep dive, Campaign looks at the pitching process to find out where it goes wrong and how it can be improved, ahead of the launch of the Pitch Positive Pledge. ....

New York , United States , New South Wales , United Kingdom , Bartle Bogle Hegarty , Laura Graham , Patrick Affleck , Tony Miller , Carly Avener , Katie Lee , Julian Douglas , Hamish Nicklin , Daren Woolley , Sara Holt , Richard Morris , Andrew Lowdon , Leo Burnett , Dentsu International , Emmi Group , Havas Media Group United Kingdom , Great Pitch Company , During Mental Health Awareness Week , Mental Health Awareness Week , Pitch Positive Pledge , Publicis Groupe , Dentsu United Kingdom ,

CMO survey warns talent shortage is holding the industry back

Research also shows just 11% of global CMOs are confident they have completed their digital transformation journeys. ....

Ryan Kangisser , Andrew Lowdon ,

Is the pitching process broken?

The industry is divided about whether the review process is fit for purpose. ....

United Kingdom , City Of , Rebecca Nunneley , Sam Drake , Larissa Vince , Gil Huber , Julian Douglas , Tom Lewis , Maisie Mccabe , Andrew Lowdon , Lloyds Bank , Campaign United Kingdom , Positive Pledge , Pitch Positive Pledge ,

Pitchy trigger finger? Why it might pay clients to pause

The new year has started as 2021 finished, with ‘the perfect storm’ for pitch pain rumbling on. ....

Maisie Mccabe , Andrew Lowdon , Gareth Turner , Marketing Society ,