The film is conceptualised by Leo Burnett
01 Feb, 2021 - 08:40 AM IST | By indiantelevision.com Team
NEW DELHI: Procter & Gamble’s baby and toddler products brand Pampers has revived its iconic #ItTakes2 campaign, once again putting the spotlight on how both parents have an equal role to play in the wholesome development of the baby. The campaign counters the belief that taking care of a baby is primarily a mother s role. A study by Neilsen indicates that 84 per cent of fathers in India believe the same.
With the campaign, Pampers is driving a movement through multiple touch-points to spark a positive change and highlight equal parenting as a force to be reckoned with.