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01 Feb, 2021 - 08:40 AM IST | By indiantelevision.com Team
NEW DELHI: Procter & Gamble’s baby and toddler products brand Pampers has revived its iconic #ItTakes2 campaign, once again putting the spotlight on how both parents have an equal role to play in the wholesome development of the baby. The campaign counters the belief that taking care of a baby is primarily a mother s role. A study by Neilsen indicates that 84 per cent of fathers in India believe the same.
With the campaign, Pampers is driving a movement through multiple touch-points to spark a positive change and highlight equal parenting as a force to be reckoned with.
84% of Indian Fathers Believe Taking Care of a Baby is Primarily a Mother s Role
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Soha Ali Khan and Kunal Kemmu Open up on Parenting
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Celebrity parents Soha Ali Khan and Kunal Kemmu are encouraging parents to be equally involved for their baby s healthy and happy development, saying that the journey of parenting is even more rewarding when both play an equal role. Becoming a parent is a beautiful feeling and the journey is even more rewarding when both play an equal role. No dad-duty and mom-duty, just a profound sense of responsibility, love, and care for your baby, says Soha, mother to little Innaya. The duo has collaborated with Pampers for their new campaign called #ItTakes2 that aims to spark a positive change and strengthen the movement in support of equal parenting.