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BANGKOK, Dec. 11, 2020 /PRNewswire/ Thailand Convention & Exhibition Bureau (TCEB) has launched a Festival Economy policy to nurture partnerships between professional festival associations and local city governments to co-create new festivals with lasting economic, social and environmental impacts.
At the launch on December 1, 2020 in Bangkok, TCEB put this policy into action by signing Memorandum of Understanding (MOU) with Phetchaburi province, Ratchaprasong Square Trade Association (RSTA) and Thai International Events & Festivals Trade Association (TIEFA) to jointly work on projects under Festival Economy policy. Festival Economy is the essential marketing policy that TCEB will use to conceptualise new and high-profile festivals based on city s unique DNA. TCEB envisions that by establishing new ecosystem under Festival Economy concept, such festivals will help attract visitors who have high spending power and are seeking for new experience and will therefore