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The entry is a perfect example of the ‘unboxing’ phenomenon that has taken on an increasingly important role in retailing and packaging since the first ‘unboxing’ video subject, the Nokia E61 phone hit YouTube in 2006. ....
Produced for luxury fashion brand The Rake, the entry won UK-based Victory and Caps a Silver award for its creative use of graphic design in a successful conversion to flexo from offset. Victory used a single Kodak Flexcel NX Plate to create the black-and-white, photographic-quality image, with its mix of highlights and dark shadows. The entry is an example of the ‘unboxing’ ....