The alliance will focus on making life easier for printers by reducing overall print costs and increasing the reliability and consistency of flexographic print. This will be achieved through the sharing of expertise, the optimization of pre-press, enhanced plate technology and combined resources. Reproflex3 is headquartered in the UK with pre-press operations in Europe, Middle
The entry is a perfect example of the ‘unboxing’ phenomenon that has taken on an increasingly important role in retailing and packaging since the first ‘unboxing’ video subject, the Nokia E61 phone hit YouTube in 2006.
Produced for luxury fashion brand The Rake, the entry won UK-based Victory and Caps a Silver award for its creative use of graphic design in a successful conversion to flexo from offset. Victory used a single Kodak Flexcel NX Plate to create the black-and-white, photographic-quality image, with its mix of highlights and dark shadows. The entry is an example of the ‘unboxing’
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If a single image can show what a business is all about, the cat on the gin box is the one that does just that for Victory Graphics. The attention-grabbing combination of dark black tones, a fine image and bright reverse-outs are exceptional enough, but when you consider it was produced on a 20-year-old press using a single KODAK FLEXCEL NX plate, thus eliminating register issues and reducing cost, it becomes truly extraordinary.
Helping printers produce flexo packaging that combines such high quality and remarkable on-press efficiency is all in a day’s work for specialist flexo prepress business Victory Graphics, based in Portsmouth, UK. In the case of the cat image, the impressive print was produced by Newmarket-based Caps Cases, where print manager Wayne Booker, supported by Victory Graphics, is continuously driving print quality on such challenging jobs using FLEXCEL NX plates.