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motorola phones: Motorola aims to double smartphone sales volume this year, targets 5% market share

Motorola, a Chinese smartphone brand, plans to double its smartphone sales volume in 2024 due to premiumisation. The company aims to become the third largest smartphone brand globally within 8-12 quarters. In India, the company s business has doubled, particularly in its premium Edge series models.

Motorola Phones India: Motorola bets on premiumisation to grow its smartphone market share from 3 5% to 5%, ET Telecom

Motorola Phones India: “The Edge and Razr series from Motorola which are part of our premium portfolio now contribute 46% of India revenues, from 22% in 2022, with the overall business doubling” the executive added.

Motorola Phones India: Motorola wants to double its volumes from smartphone sales in 2024, wants to be #3 in India, ET Retail

Motorola Phones India: Lenovo-owned Motorola aims to double smartphone sales in 2024, targeting a 5% market share from the current 3.5%. Focusing on premiumization, its India business has doubled, with the Edge and Razr series contributing significantly. The company prioritizes online sales but recognizes the need for offline presence. Differentiation through design, partnerships, and AI is emphasized.

Motorola expects to be a top three player with 8-10 per cent market share by 2025

Motorola expects to be a top three player with 8-10 per cent market share by 2025
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Motorola phones India: Motorola wants to double its volumes from smartphone sales in 2024, wants to be #3 in India

Lenovo-owned Motorola aims to double smartphone sales in 2024, targeting a 5% market share from the current 3.5%. Focusing on premiumization, its India business has doubled, with the Edge and Razr series contributing significantly. The company prioritizes online sales but recognizes the need for offline presence. Differentiation through design, partnerships, and AI is emphasized.

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