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Programmatic ads 'not going away' but relationship with publishers 'shifting' pressgazette.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pressgazette.co.uk Daily Mail and Mail on Sunday newspapers.
How The New York Times prepared itself for a cookieless world wan-ifra.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wan-ifra.org Daily Mail and Mail on Sunday newspapers.
Future of Media Technology event series: 9 to 30 September 2021 pressgazette.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pressgazette.co.uk Daily Mail and Mail on Sunday newspapers.
In 2019, $531m (or 29%) of the NYT’s revenues came from advertising. This figure is likely to have taken a sizeable hit at the hands of Covid-19 in 2020, but chief executive Meredith Kopit Levien recently told investors that advertising remains a “very important part” of her plans. For the Times, as well as for other publishers, the future size and significance of digital advertising could be defined over the next year. Not only will the longer-term effects of Covid-19 start to become apparent, but the digital publishing industry will have to contend with the continued phasing out – and eventual death – of third-party cookies. ....