Throughout history, designers, artists and brands have played with the emotions pink evokes, shaping meanings that are ever-evolving. From gender to class, those associations have constantly been challenged, flipped and subverted while the definition of pink is always in flux, there’s one constant: its cultural staying power.
In celebrating it as it celebrates the multilayered reality of women, the film imbues it with new meaning: from girl power at its most clichéd and cheesy to girl power at its most complex. Even those of us who never really embraced the color, wardrobe-wise, could appreciate the irony and applaud it.