A corporate and trademarked invention, Barbie Pink is still marketed as the colour of perpetual happiness. Tracing the multiple iterations of pink through art history, however, reveals more complex meanings
Throughout history, designers, artists and brands have played with the emotions pink evokes, shaping meanings that are ever-evolving. From gender to class, those associations have constantly been challenged, flipped and subverted while the definition of pink is always in flux, there’s one constant: its cultural staying power.