Interest in nutrition for cognitive health is booming, with data revealing a 400% increase in the amount of research in this space, translating to a whopping 900% rise in patent filings.
In some ways, the Gen Z market is just like any other market. Their nutritional needs are not radically different, or radically more restricted, than those older or younger than them. However, marketing to the generation of teenagers and twenty-somethings requires an understanding of what appeals to a particular generation with its own problems and its own culture.
An overwhelming majority of delegates at FoodNavigator’s recent Positive Nutrition Summit see potential in the ‘hybrid’ category, but meat-free innovators are not convinced.
Plant-based is one of the most important trends in the food industry today. Meat- and dairy-free products are helping provide food alternatives to an ever-growing flexitarian market. But some questions still remain. For one, since many plant-based foods are heavily processed, can they bring the same nutritional benefits as traditional meat and dairy or do they inevitably have the same pitfalls as ‘ultra-processed’ foods? Secondly, and most importantly, how will plant-based foods help us to make a transition to a sustainable food system?