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And then even then, you don t really know what you re going to get. whilst liv s phone pics were quick, budget friendly and a breeze to edit, the polaroid camera never crashed the photoshoot with unexpected interruptions. phone buzzes. 0h, who s calling you? sorry, let me put that away. well, at least i would never get a call on this thing! feeling something in your hands gives it a weight, the promise of a premium product and it s one of a kind. but in a world where photography is now so cheap, printing has become a luxury. that is the challenge now facing polaroid. it may well mean that they cannot replay the dizzying success of their 70s heyday. it s remarkable what you can do. and obviously you enjoy doing this, do you? oh, yeah. yeah. but they re choosing to believe in the promise of anticipation and hope their customers do likewise. a company can t survive on charm alone so will the picture that emerges be a happy one? for a concrete answer, like the polaroid s customers, we ll ....
I 2 instant camera. what they are pitching is a blend of nostalgia with the cutting edge tech of today. analogue charm with digital finesse, a sleek new design houses features like improved optics, autofocus and bluetooth connectivity. well, that s enough about what it can do. let s go see how it actually performs. and to help out, i ve invited along my colleague liv. we re going to have a bit of an instant vs digital comparison, where i ll be papping on the polaroid and she ll be snapping on her phone. 0k, 0k. let s square up. a few minutes later, not a bad result from my instant pic, but i did waste two other pictures just getting there. i ve been able to take that many photos in a few seconds, and you can just do that with a smartphone. you can t necessarily do that with that. it takes a bit of time to develop, to get it set up, ....