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Backwards, not forwards. so, let s get into it. we started with black and white portraits that required people to channel their inner statue, holding a pose for an eternity. now, don t anybody move! is that gun loaded, by the way? as time marched forward, so did the evolution of photography and pictures. enter the flashbulb era, where taking a photo sounded like a small, sharp pop. and it was flashy. just like this outfit. flip forward to a smaller, faster camera. cameras that could capture for all time a short moment, a memory. enter the vibrant era of the polaroid. leading the way with instant photography, a limited number of chances to capture the moments as they went by. then came the digital age, where we all became photographers. no longer for the few who could afford expensive kit and had the patience to wait. ....
0ur pocket sized phone studios meet demands instantaneously, and with the advent of digital manipulation and filters, you can get close to perfection every time. suddenly, everyone became a selfie connoisseur. this looks quite nice. quite a strong neg. yeah. but what about waiting? what about those magical minutes of anticipation? 0k. it s the first time i take a picture of a dog. is it? oh, well, let s hope it s a good one. when the promise of what may have been captured was more satisfying than mindlessly tapping a phone screen. a new era in photography begins. polaroid was the 06 of instant photography. it was wildly successful at its peak in the 19705 with millions of sales. it was simple. it was all plastic. it was fab. you d snap a photo, wait for the magic to happen, and hard copies of memories. you know how i got this coat? it knocked over your garbage can. - they ve just made a new addition to their line. this is the polaroid ....