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Why Audio Accessibility Is A Growing Commercial Concern For Brands

As investment in the podcasting space continues, many audio companies have dollar signs in their eyes. But in the gold rush for audio money, the danger is that investors leave sections of their audiences behind – and abandon the moral and commercial imperatives to make audio accessible. ....

Eric John , Gayle Troberman , Media Centre , Buzzfeed Studios , Heartradio App , South Beach , Podcast Advertising , D Spend ,

Are Podcasts The Right Channel For Your Brand?

Podcasts are hardly new, but (along with other audio formats) they’re continuing to experience a long boom. The opportunity hasn’t been lost on brands, with a growing number of branded podcasts that have legitimately connected with audiences, as well as sponsoring and advertising opportunities. We asked three experts from The Drum Network: what’s the opportunity for brands? ....

Rob Keery , Wendy Christie , Daniel Liddle , Tamara Littleton , Social Element , Genuine Humans , Podcast Advertising , Anything Is Possible , Rand Strategy , Business Leadership ,